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Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience, and it runs the latest iteration of the Google TV operating system. Along with a host of processing features, there’s also support for HDR10, HLG and Dolby Vision.
The design is stylish, with a stand that can be used in three different positions. There’s also Sony’s Acoustic Surface Audio+, support for Dolby Atmos and a pop-up bar that puts all the game-related settings in one convenient hub.
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Ultra Bright, Pure Black – Combine our bright, pure black OLED screen with the powerful intelligence of our Cognitive Processor XR™ and you get pictures closer than ever to real life.
Contrast. Like Life Itself – The secret is peak brightness and pure blacks. Suddenly you’ll see all the detail, depth and texture that is often missing from some screens. See every single detail, even in dazzling light or deep shadow. This OLED TV, powered by Cognitive Processor XR™, maximises picture quality for incredible realism.
Intelligent Motion Processing For Smooth, Fast-moving Action – XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.
Beautiful Colours From Any Angle – Watching TV from the sides is now as satisfying as from the centre. Our OLED panel keeps colours consistent and true, wherever you’re watching.
Screen Speaker, Always Immersive – As the story unfolds before your eyes, you’ll hear a sound track that precisely matches the action. Much the same as in a movie theatre. The screen vibrates, turning every part of it into a speaker for powerful acoustics that move with the picture.
Sound From The Centre Of The Screen – With Acoustic Surface Audio +™, sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen.
All Your Entertainment Upscaled To 3D Surround Sound – XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.
Clear Voice. Precise Dialogue – Voice Zoom 2™ detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.
Game Time. Be Invincible – Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion. BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes. This function works when Auto Picture Mode is ON.
Designed With Eco Friendly Features – Ambient light sensing optimises screen brightness to room conditions for efficient power usage. Every part of a picture is optimised based on the brightness of each image.
Picture And Audio Features
Eco And Energy Saving
Dimensions And Weight
|428 × 1880 × 1072 mm